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Ethos, Pathos, Logos: Three Words To Make You More Persuasive And A Better...
Who would have thought that the Greek philospher Aristotle could help you be a better business person? Well, if you want to be more persuasive, and by extension better at sales, marketing and...
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Don’t Forget Maslow In Your Marketing
American psychologist Abraham Maslow pioneered an approach to understanding human behavior that he called “Humanistic Psychology”. He believed that every person has a strong desire to reach his or her...
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Do You Have Influence? How Do You Get It?
Do You Have Influence? How Do You Get It? The topic of influence has come up quite a bit in my business and educational activities over the last couple of years. It was always there, lurking under...
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Five Tips To Be A Better Communicator
Five Tips To Be A Better Communicator If you want to be a better communicator, take a moment to consider these five tips, then give them a try. 1.) Be Concise: Don’t use 100 words to say something...
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